Marcel Altena
Years of hands-on experience in business operations, project management and financial administration, and the reason AdComPro handles the parts other tools skip.
The problem we solve
After years in the business world, I have watched company after company struggle with software that promises everything and delivers a one-size-fits-all compromise.
Most business software is built by developers who have never run a business.
Marcel Altena, founder
They build beautiful interfaces and clever features, but they miss the things that decide whether a tool actually survives contact with a real agency: what happens to an unused retainer budget at the end of the month, how you bill an hour worked by someone from another company in the group, why a rate exception on one task should not mean editing forty time entries by hand.
AdComPro handles those cases because they are the reason it was written. It comes out of years of running business operations, managing projects and doing the financial administration, the awkward parts included.
Years
of experience
Hands-on business operations, project management and financial administration.
1
Business owner
Built by someone who carries the same risk as the people using it.
∞
Experience expert
An experience expert: someone who has been in the trenches, not just read about them.
Built by business, for business
We are not another tech company that discovered project management as a market. The product exists because the problems were ours first: complex projects, teams spread across more than one entity, clients on retainers, and a month-end that had to balance.
Real business experience
Built by someone who has actually run businesses, not only written software for them.
Practical solutions
Software that adapts to how your agency works, rather than asking you to reorganise around it.
Understanding complexity
We know where it gets difficult, because we have run into the same walls.
Continuous improvement
The product is still young enough that your feedback changes what gets built next. That is a feature of working with a small team, not an apology for one.
Ready to see the difference?
Try it for a month, with every feature and no card on file. If it does not fit how you work, you have lost nothing but an afternoon.